Case Study: How Billing OB GYN Services Recovered a $21K Denial Successfully

Case Study: How Billing OB GYN Services Recovered a $21K Denial Successfully

Introduction

In early 2025, a leading OB/GYN provider in Bozeman, MT encountered a major reimbursement setback. A $21,000 claim for a high-risk cesarean section was denied by a commercial payer due to “insufficient medical necessity documentation.”

Even though prenatal complications and emergency conditions were well-documented, fragmented records and a lack of an organized appeals strategy delayed resolution for months.

That changed when the provider partnered with Medical Billing Wholesalers. Using our proven OB/GYN billing and coding services, the claim was successfully appealed and reimbursed within 45 days—with long-term fixes introduced to their revenue cycle.

Billing-OB-GYN-Services-Recovered-Denial

Client Overview

The client is a private women’s health clinic focused on high-risk pregnancies and complex obstetrics procedures.

Challenges Faced

  • Insufficient documentation: Risk factors and delivery notes weren’t clearly linked in claims.

  • Missed appeal deadlines: Lack of tracking systems caused critical filing windows to lapse.

  • No denial response workflow: Denials weren’t categorized, resulting in repeated errors.

  • Fragmented EMR systems: Patient data was spread across multiple platforms, making appeals inconsistent.

These issues are common in OB/GYN practices. If you’re experiencing similar delays, outsourcing your OB billing could help reduce denials and accelerate reimbursement.

Our Approach

Medical Billing Wholesalers conducted a comprehensive intervention to solve each denial barrier and recover the pending amount.

ChallengeCorrective Action
Medical necessity unclearUnified OB consults, prenatal notes, and maternal risks into one complete summary
Appeal deadlines missedSet up calendar alerts and tracking tools within the EMR system
Unstructured denial responseIntroduced a denial categorization matrix and pre-approved response templates
Disconnected clinical recordsIntegrated OB EMR with billing platform for faster, more consistent submissions

Results

  • $21,000 recovered with a fully documented appeal

  • 45% drop in OB claim denials within the first 90 days

  • 62% improvement in appeal turnaround time

  • 89% first-pass resolution rate for new OB/GYN claims

Conclusion

By partnering with Medical Billing Wholesalers, this OB/GYN provider not only overturned a major denial—but also strengthened their billing processes to reduce future revenue loss. The improvements in appeals, documentation, and system integration created a lasting impact on their financial stability.

Don’t Let OB Billing Denials Cost You Thousands

Get a free billing OB GYN audit and see how much you’re leaving on the table. Talk with our OB/GYN experts.  for a free practice

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