The HBMA 2025 Innovation Conference, held on March 12–13, 2025, at the Atlanta Buckhead Hotel & Conference Center, brought together leaders in healthcare billing to explore new strategies and technologies shaping the revenue cycle landscape. Medical Billing Wholesalers (MBW) was represented by CEO Vinod Sankaran, who delivered a compelling session on “How AI is Revolutionizing Revenue Cycle Management.”
The session, held from 2:00 PM to 3:00 PM on March 12, focused on how artificial intelligence is being adopted in real-world RCM settings—helping teams complete routine tasks faster, reduce manual errors, and respond to payer challenges with more confidence.
Making RCM Work Smarter with AI
Vinod shared how billing companies, hospitals, and physician practices are starting to use AI to improve daily operations. With growing pressure on healthcare providers to improve results without adding more staff, AI is playing a support role in helping teams get more done in less time.
Key examples covered during the session included:
Helping patient-facing teams
AI systems can predict care needs, automate form processing, and reduce delays, freeing up more time for clinical teams to focus on patients.Reducing billing mistakes
Coding suggestions, error checks before submission, and even assistance with drafting appeals are now possible through AI-powered tools—leading to fewer denials and faster payments.Improving repetitive processes
Daily tasks like verifying coverage or sending appointment reminders can be automated to allow RCM staff to shift their attention to more critical issues.
Vinod also showed how generative AI is being applied in real-world use cases—such as creating appeal letters, researching potential clients, and writing outreach emails for sales teams. These examples gave attendees a practical understanding of how AI can support operations without replacing the people behind them.
“We’re not handing over control to machines. We’re helping people do their jobs better—with fewer delays and better decisions,” Vinod explained.
A Session That Made an Impact
Representing MBW, Vinod engaged with participants during and after the session to answer questions about adopting AI in a billing environment. Many attendees were curious about implementation—especially when budgets and timelines are tight.
Vinod emphasized that the key is starting small and building around existing workflows. Attendees appreciated the down-to-earth examples and real-life results shared during the session.
📸 Explore more event updates and upcoming speaking engagements on our Events Page.
About Medical Billing Wholesalers
Medical Billing Wholesalers works with healthcare providers and billing firms across the U.S. to support the entire revenue cycle. With a growing focus on technology-driven services, MBW brings a mix of experience and innovation to help clients navigate billing, coding, and payer challenges.
